Every home has a story — but some listings remind me exactly why a thoughtful, strategic marketing plan makes all the difference.
5406 Monona Ridge was a truly special property: a rare blend of location, layout, and lifestyle. It had standout features that we knew would resonate with buyers (Capitol/Lake Monona views and Mid Century architecture), but in today’s market, great homes don’t sell themselves anymore. They need a plan.
Before this home ever hit the public market, we focused on creating a high-impact launch strategy — professional staging and photography, targeted digital marketing, and strategic pricing designed to drive momentum from day one. The goal wasn’t just to “list” the home — it was to create demand. We even had 3 sight unseen offers before it ever went active!
The result?
In just 2 days, we had:
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65+ buyer groups through the home
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11 competing offers
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A final sale price of $107,000 over asking
That kind of outcome doesn’t happen by accident. It happens when you combine:
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Strong positioning
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Smart pricing strategy
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High-quality marketing
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And a clear plan for launch week
For sellers, this is the difference between hoping your home performs and engineering a result.
This is exactly how we approach every listing — not as a one-size-fits-all process, but as a customized marketing campaign designed to maximize exposure, urgency, and ultimately, value for our clients.
If you’re thinking about selling this year, the question isn’t just “What’s my home worth?” — it’s
“How will my home be launched?”
Because the launch is where the results are made!
-By Alison Crim
