2023 Was a Year of Challenge, Opportunity, Change, and Growth
The Challenge
This was the hardest real estate market I’ve endured in my career so far. Since getting licensed in 2017, the market has gone up, up, and away. For the first time in over a decade, the market cooled down when interest rates rose quickly, causing demand to reach historic lows. We saw listings sit on the market longer, with less competition, and with slower price appreciation than in previous years. This further tightened the already historically low inventory levels, causing 30% fewer sales opportunities in South Central Wisconsin.
The Opportunity
The difficult market conditions brought an exodus of agents leaving the industry- some local MLSs have averaged over 25% of active licensees choosing not to renew for the upcoming year. A market like this filters the strongest agents to the top, and we believe we have positioned ourselves to continue to scale quickly and gain market share as a result of this. This market has also allowed us to sharpen our marketing and negotiation skills- when only the top agents are left competing, it’s more important than ever to stand out with the absolute best resources for clients and agents.
The Change
After a rewarding 7 years with Keller Williams, our team was approached with the incredible offer to be a founding team as the #1 brokerage in the company expanded to Madison: Compass. We’re now nearing 60 days with this new partnership, and we couldn’t be more excited to use our new tools and technology to propel the communities, businesses, and clients we help to further reach their 2024 goals.
The Growth
Despite a “down market”, Husky Homes had a momentous year. Our team closed 172 transactions (and our admin team, Kerri & Bryan, were sometimes balancing 50+ transactions at once)! Total sales grew by 35%, making us one of the top 5 teams in the entire South Central Wisconsin region.
Cheers to 2024 and the challenges, opportunities, changes, and growth that lies ahead!
